Privacy Policy

Effective date: May 11, 2026

This Privacy Policy explains how Unvow ("Unvow," "we," "us," or "our") collects, uses, discloses, retains, and protects personal information when you use unvow.com and related online features, including consultation-request forms, contact forms, newsletter signups, and similar services (together, the "Site").

We are based in Ontario, Canada. We handle personal information in accordance with applicable Canadian privacy law, including the Personal Information Protection and Electronic Documents Act ("PIPEDA"), unless a different law applies to a specific processing activity.

This Policy is meant to help you understand what personal information we collect, why we collect it, when we share it (including with lawyers or law firms you ask us to connect you with), how long we keep it, whether it may be processed outside Canada, what choices and rights you have, and how to contact us with privacy questions or complaints.

If you do not agree with this Policy, do not use the Site or submit personal information to us.

1. Information We Collect

Information you provide directly

If you submit a consultation request, contact us, or sign up for updates, we may collect information such as:

  • your name;
  • your email address;
  • your phone number;
  • your state or province of residence;
  • the type of legal matter you are asking about;
  • a brief description of your situation;
  • your communication preferences; and
  • any other information you choose to provide in your message.

Because legal matters can involve sensitive facts, please do not include more information than necessary in an initial contact or consultation request. Unless we specifically ask for it, do not send Social Security numbers, government ID numbers, bank or card numbers, full medical records, or detailed information about children or third parties.

Information collected automatically

When you use the Site, we may collect technical and usage information, such as:

  • your IP address;
  • approximate location derived from IP address;
  • browser type and version;
  • device type and operating system;
  • pages viewed and referring pages;
  • dates, times, and duration of visits; and
  • diagnostic, security, and log information.

Cookies, local storage, and similar technologies

We use limited browser storage and similar tools to operate the Site and remember your privacy choices. We only enable analytics cookies or comparable analytics tracking where you have given the required consent.

2. How We Use Personal Information

We use personal information for the following purposes:

  • to operate, maintain, secure, and improve the Site;
  • to review and route consultation requests;
  • to connect you with one or more lawyers or law firms that may be relevant to your matter;
  • to respond to questions, requests, or support inquiries;
  • to maintain records of requests, communications, and consent choices;
  • to perform analytics and measure Site performance where you have consented;
  • to investigate misuse, fraud, security incidents, or legal claims;
  • to comply with legal obligations, lawful orders, and regulatory requirements; and
  • to carry out a merger, acquisition, financing, reorganization, or similar transaction, subject to appropriate safeguards and notice where required.

Under Canadian privacy law, we generally collect, use, or disclose personal information with your knowledge and consent, unless the law permits or requires otherwise.

3. How Consultation Requests Work

If you submit a consultation request, you direct us to use the information you provide to review your request and to share it with one or more lawyers or law firms that we believe may be able to assist.

This means that the information you provide in a consultation request, including contact details and your description of the issue, may be disclosed to those lawyers or law firms for the purpose of evaluating whether to contact you.

Once a lawyer or law firm receives your information, its own privacy practices and professional obligations will govern its further handling of your information. We encourage you to review the privacy practices and engagement terms of any lawyer or law firm you choose to contact or retain.

4. How We Disclose Personal Information

We do not sell personal information to data brokers or third-party advertisers. We may disclose personal information in the following circumstances:

  • Matched lawyers or law firms. We share consultation-request information with one or more lawyers or law firms for the referral purpose described above.
  • Service providers and processors. We use third parties that provide services such as hosting, content delivery, database infrastructure, analytics, communications, security monitoring, and technical support. These providers process personal information on our behalf and under contractual restrictions.
  • Legal and safety reasons. We may disclose information where required or permitted by law, court order, subpoena, regulatory request, or other legal process, or where reasonably necessary to protect rights, safety, security, or property.
  • Business transactions. We may disclose information as part of a merger, acquisition, reorganization, financing, sale of assets, or similar transaction, subject to appropriate confidentiality and legal safeguards.

Service providers

Our service providers may include infrastructure, database, analytics, communications, and support vendors such as Cloudflare, Supabase, PostHog, and other providers we may use from time to time. We require service providers to protect personal information and to use it only for authorized purposes.

5. Cross-Border Processing

We or our service providers may process, store, or access personal information in Canada, the United States, or other jurisdictions.

When personal information is processed outside your province or outside Canada, it may be subject to the laws of those jurisdictions and may be accessible to courts, law-enforcement agencies, national-security authorities, or regulators in accordance with those laws.

We remain responsible for personal information under our control and use contractual and other measures designed to provide a level of protection that is appropriate and comparable in the circumstances.

6. Analytics, Cookies, and Consent Choices

We use a consent mechanism for non-essential analytics. No analytics cookies or comparable analytics tracking are enabled unless you give the required consent. If you decline, we will not enable that analytics collection based on the consent tool.

If you consent, analytics tools (such as PostHog) may collect information about how you use the Site, such as visited pages, session activity, device information, and general location derived from IP address. We use this information to understand traffic patterns, improve content, and measure Site performance.

We may use aggregated or de-identified analytics information where reasonably appropriate. If we say information is anonymized, we mean we have taken steps intended to prevent it from reasonably identifying an individual.

You can withdraw analytics consent at any time. To re-display the consent banner, clear the cookie_consent entry from your browser's local storage and refresh the page.

Essential storage

We use browser local storage (not cookies) to remember your consent preference. This is strictly necessary for the Site to respect your choice and does not track you.

7. Marketing Communications

If you separately opt in to receive newsletters, updates, or other marketing messages from us, we may send them in accordance with applicable law.

Marketing consent is not required to browse the Site or submit a consultation request, unless a communication is necessary to provide the service you requested.

You may unsubscribe from marketing emails at any time by using the unsubscribe link in the message or by contacting us. Unsubscribing from marketing messages will not stop operational messages related to an inquiry, request, privacy matter, or legal notice.

8. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purposes described in this Policy, or as long as required or permitted by law. Our standard retention approach is:

  • Consultation requests and contact submissions: generally up to 24 months after submission or last meaningful activity, unless a longer period is reasonably required for dispute resolution, legal compliance, fraud prevention, or recordkeeping.
  • Marketing consent and unsubscribe records: for as long as needed to demonstrate compliance and maintain suppression preferences.
  • Analytics data: according to our configured analytics retention settings and the purpose for which the data was collected.
  • Security logs and incident records: for as long as reasonably necessary for security, auditing, and legal compliance.
  • Privacy requests and complaint records: for as long as reasonably necessary to respond, document, and demonstrate compliance.

When personal information is no longer required, we will delete, destroy, anonymize, or de-identify it using methods appropriate to the sensitivity of the information and the practical realities of the systems involved.

9. Safeguards

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information, including measures such as:

  • HTTPS/TLS encryption in transit;
  • access controls and least-privilege permissions;
  • authentication controls for administrative access;
  • vendor and processor due diligence;
  • logging, monitoring, patching, and backup practices; and
  • procedures for handling incidents and responding to security events.

No security measure is perfect, and we cannot guarantee absolute security.

10. Privacy Breaches

If we become aware of a breach of security safeguards involving personal information, we will assess the incident and take steps required by applicable law.

Where required, we will notify affected individuals and report the breach to the Office of the Privacy Commissioner of Canada or another regulator with jurisdiction. We also maintain records of privacy breaches as required by law.

11. Your Choices and Rights

Subject to applicable law, you may have the right to:

  • request access to personal information we hold about you;
  • request correction of inaccurate or incomplete personal information;
  • withdraw consent to certain uses or disclosures, subject to legal or contractual limits and reasonable notice;
  • opt out of non-essential analytics;
  • unsubscribe from marketing messages; and
  • ask us to delete, anonymize, or de-identify personal information that we no longer need, subject to legal, security, contractual, and recordkeeping requirements.

To protect your privacy and security, we may need to verify your identity before acting on a request.

We will respond to eligible privacy requests within the time required by applicable law, subject to any lawful extensions or exceptions.

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.

12. Children's Privacy

The Site is not intended for children under the age of 18. We do not knowingly collect personal information directly from children through the Site. If you believe a child has provided us with personal information, contact us and we will review the matter and take appropriate steps.

13. Third-Party Websites

The Site may contain links to websites or services operated by others, including lawyers, law firms, courts, or legal information providers. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy notices before providing personal information to them.

14. Changes to This Policy

We may update this Privacy Policy from time to time.

If we make a material change, we will post the updated effective date and, where appropriate, provide additional notice through the Site or by email. If a materially new use or disclosure requires fresh consent under applicable law, we will seek that consent before using your information in that new way.

15. Contact Us

If you have a privacy question, want to exercise your rights, or wish to make a privacy complaint, please contact our Privacy Officer using the details below.

Privacy Officer
Unvow
Ontario, Canada
Email: our email address